We are facing an existential crisis - worldwide and in our region, driven by climate change and biodiversity loss. The impacts of these interrelated crises are already affecting communities, businesses and society as a whole, and increasing the already existing instability of our political, economic and social systems. Science tells us we have about 10 years to change our path and avoid the most catastrophic consequences.
Our Strategic Plan represents an important step toward saving what we call the "Green Heart of Europe", including many of Europe’s greatest natural treasures, but also toward pioneering a new operational model for WWF globally.
our region is unique
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The "Green heart of Europe" contains many of Europe’s greatest natural values, including primary and old-growth forests, wetlands and free-flowing rivers as well as areas of wilderness.
It is home to healthy populations of brown bears, wolves and lynx, and the most important remaining refuges in Europe for globally threatened sturgeon. Our region also has a rich diversity of languages, cultures and ethnicities. Despite these riches, the countries of Central and Southeastern Europe are less developed than their neighbours to the north and west -- weaker economies, with poor governance, struggling civil society and media, and now also impacted by war in Ukraine. While our countries benefit from membership or proximity to the European Union, they nevertheless face challenges not dissimilar to those of the global South and East.
wwf-cee is unique
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Within our region, we are unique in our ability to offer and implement solutions for nature conservation and sustainability across borders and sectors, linking efforts from local implementation to policy and advocacy at national and even EU levels.
There is no other organization that has this breadth and depth. As the first multi-country, self-governing member of the global WWF network, we are pioneering a model for empowering and embedding WWF presences in smaller countries and markets.
Europe’s greatest remaining areas of old-growth forests outside Russia and Scandinavia.
Europe’s last great wilderness areas, home to over half of European populations of brown bear, wolves and lynx.
"Europe’s Amazon" Mura-Drava-Danube corridor – flows through 5 countries and is a major biodiversity hotspot.
The lower Danube & Danube Delta are the world's largest reed bed and globally important breeding and feeding areas for fish and fowl.
Sturgeon once migrated up the Danube as far as Germany, but are now on the brink of extinction.
our purpose
We are here to save the globally important forests, rivers, wetlands and species in the "Green Heart of Europe".our vision
The "GREEN HEART OF EUROPE" is saved and people live in harmony with nature.what is needed to achieve this vision?
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The deepening crisis of nature loss requires us to think and act bigger and faster and to work together as never before.
Our strong commitment to collaboration - something we call together possible - shapes our work, leading to powerful partnerships. We are part of a growing coalition calling on national, EU and world leaders to set nature on the path to recovery by 2030: a New Deal for Nature and People as comprehensive as the global climate deal.
This ambitious nature recovery plan is supported by our program of work, which contributes directly to WWF's global goals and program.
As a society, we need to achieve the following goals:
1. Stop the loss of key habitats and species in our region (-> zero loss of habitats and species). 2. Significantly reduce the ecological footprint of our societies (-> halve the ecological footprint).
To achieve this, as enabling conditions, we need broad awareness and engagement for biodiversity and climate change in our region, and to ensure that governance and finance systems are nature-positive, working with and for nature.
In order to maximize WWF-CEE's unique contribution to achieving these goals, we will transform WWF-CEE into a change agent, as both a model and a driver for the change needed.
goal 1
Zero loss of habitats & species
Stop the loss of key habitats and species in our region.goal 2
Halve the ecological footprint
Significantly reduce the ecological footprint of our societies.goal 3
Nature-positive finance and governance
Governance and finance systems are working with nature rather than against it.goal 4
Millions are engaged as active stewards
millions of people in CEE are united in acting and investing in the natural world.organisational objective:
WWF-CEE is a change agent
freshwater:
rivers and wetlands
bringing the plan to life
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Focus on selected levers and areas of work: the wide range of ambitious outcomes and targets contained in our strategy can only be achieved by building on each other and leveraging key enabling conditions.
Key issues: Freshwater Forests Species Climate
Enabling conditions: Finance and Governance People and Business
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what does success look like (2030)?
1.8 million ha of rivers and floodplains conserved.
3,600 river km conserved and partially restored.
100,000 ha of floodplains and wetlands are in the process of restoration.
WWF Freshwater Restoration Tour
google earth tour
forests
species:
sturgeon, bison and
large carnivores
what does success look like (2030)?
All old-growth forests are protected (365,000 ha).
Substantial expansion of forests under conservation management.
Illegal logging is not a significant threat.
what does success look like (2030)?
Poaching pressure and human-wildlife conflicts are minimised.
500 bison roam the wild areas we help manage.
The downward trend of sturgeon populations is stopped. CEE contributes to the Global Sturgeon Initiative.
Large infrastructure projects are designed to maintain landscape connectivity.
climate
enabling conditions:
finance & governance
what does success look like (2030)?
CEE countries are on track to net-zero GHG emissions by 2050.
Biodiversity safeguards for renewable energy are enforced.
Forest management standards promote naturalness for climate resilience.
Nature-based climate solutions are favoured by governmental and private investors.
what does success look like (2030)?
40% of EU funds are allocated to biodiversity and climate spending in CEE EU countries, including €5 billion for investments recommended by WWF.
Do No Significant Harm guidelines and biodiversity safeguards are applied for major highway and navigation projects.
Wildlife crime is recognized as serious crime in all CEE countries and is consistently investigated.
enabling conditions:
people & business
focusing our efforts
On bringing it together geographically around landscapes and priority conservation areas. This approach (area-based Conservation) will enable us to draw synergies across interventions and leverage partnerships more effectively.
what does success look like (2030)?
With our support, millions of people in CEE are united in action as citizens, donors, activists and consumers for the natural world.
We have created an active youth community on a regional level, and empowered youth to take action for their nature positive future.
2025: WWF-CEE is playing a leading role in raising awareness and moving a growing number of corporations to take action for nature. Our partnerships are demonstrating nature-positive and climate-positive solutions and supporting WWF’s priorities.