Competitive and sustainable agriculture capable of retaining water in the landscape and promoting biodiversity while avoiding soil degradation and nutrient run-off.

The way we produce and consume food is causing significant harm to our environment. It is responsible for loss of biodiversity, land use changes, depletion of natural resources, and climate change. The damage caused may not always be immediately visible, but it is chronic and indirect. However, by transforming our food production practices, we have the greatest opportunity to reverse our negative impact on the natural world.

Promoting sustainable agriculture practices and supporting nature conservation and restoration can greatly revive biodiversity, hydrological systems, soil and water quality, and carbon sequestration. Europe has a vital role to play in transitioning towards resilient, equitable, and sustainable agri-food systems for our planet.


Strengthen understanding of agricultural sustainability challenges in supply chains and develop sustainable practices.

Support knowledge transfer and advice to farmers and their advisors on regenerative/agro-ecological farming.

Develop and establish sustainable farm supply targets, criteria and processes supported by robust agricultural management schemes.

Work with certifying authorities, farmers and suppliers to improve certification standards across the supply chain.

Work with farmers to understand the role that sourcing policies can have in incentivising or disincentivising sustainable farming practices. Implement the findings to incentivise sustainable farm production.


Advocate for ambitious environmental aspirations in agricultural policy.

Participate in cross-sector initiatives that seek to maximise the impact of soil health and biodiversity action across the food supply chain.

about wwf

WWF is one of the world’s largest independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

As a member of the WWF global network, WWF-CEE exists to promote WWF’s mission across seven countries in Central and Eastern Europe. Member organizations include WWF-Bulgaria, WWF-Hungary, WWF-Romania, WWF-Slovakia, WWF-Ukraine and WWF in Czechia.

follow us

Involved countries: WWF Czechia WWF Slovakia WWF Hungary Initiatives for individuals: GOOD FOR YOU GOOD FOR THE PLANET LIVEWELL PLATE