Nature Positive – the Future of Business: virtual round table

Looking for hands-on inspiration to draw up a road-map toward a more sustainable future for your business?


Join us to learn what the Science Based Targets Initiative can bring to your business and be inspired by the VELUX-WWF partnership.


It is a fact. Global temperatures are rising to critical levels. Climate change is widespread, rapid and intensifying, the IPCC stated when launching its Sixth Assessment Report on 9th August 2021. Many of us are regrettably feeling the consequences of global warming. It is time to act - to take action for the climate, if we are to avoid the most devastating consequences of global warming.

But how do we move from visions to concrete actions? What can we do to reverse this alarming trend, so we are able to hand over a planet worth living in 30 years and beyond?

Get inspiration for what you can do at our practical and hands-on webinar. WWF, the Science Based Target initiative (SBTi) and the VELUX Group have joined forces to share our experiences with setting science-based targets and taking action for a sustainable future!

Learn how to get started and base your vision and actions on science, and how to get a whole company committed and moving toward a climate- and nature-positive future.

Why should you attend?

At this virtual round table , we will outline the business case for taking action for the climate and environment; explain the role that science-based targets can play in guiding action; and use the VELUX example to demonstrate how science-based targets are being used to transform the business and mindset of a major corporation. 

Join us and register today!


What should you expect on the agenda?

  • The business case for action on climate and nature (Andreas Beckmann, Regional CEO, WWF-CEE)
  • EU Climate and Energy Policy and Implications for Business in Central & Eastern Europe (Ester Asin, Director, WWF European Policy Office)
  • How science-based targets can be used to guide actions by companies for the climate and nature (Vanessa Perez-Cirera, Deputy Practice Leader & Innovation Lead, Climate & Energy in WWF International)
  • Lifetime Carbon Neutral - why and how VELUX pioneering commitment to climate and nature is transforming the entire business and mindset of its 11,500 employees (Krisztián Mészáros, Vice President VELUX CEE Region)

Moderator: Peter Barath, Regional Marketing & Partnerships Director, WWF-CEE , Time: 4th November 2021 11:00 CET

Who the speakers arE:





Andreas Beckmann

Regional CEO, WWF Central and Eastern Europe

Andreas has an MBA in Innovation and Circular Economy from the University of Bradford, an MA in East European History from Stanford University, a BA with High Honors from Swarthmore College (History, Politics and International Relations). Before coming to work for WWF in 2001, he spent 10 years living and working in Prague managing communications, development, and regional coordination for the Environmental Partnership.

Ester Asin Martinez

Director, WWF European Policy Office

A lawyer and political scientist by education, and an experienced advocate, Ester has been working for civil society organizations leading their engagement with the EU for nearly 20 years. Prior to joining WWF, Ester worked with a number of global and regional NGOs - Save the Children, CARE International, CONCORD - in leadership, advocacy and resource mobilization roles.

Vanessa Perez-Cirera

Deputy Practice Leader & Innovation Lead, Climate & Energy in WWF Intl.

Vanessa is an environmental economist focusing on international climate policy and economics. She served as Deputy Policy Director at the Mexican Ministry of Environment before joining WWF in 2002, where she held senior management positions in Mexico and internationally for the global network. She worked on topics such as energy transformation and business engagement, among others.

Krisztián Mészáros

Vice President VELUX CEE Region

VELUX is world’s leading manufacturer of roof windows. Krisztián has worked in the VELUX Group for 20 years, creating better living environments by bringing daylight and fresh air to their customer’s lives. Since 2019, Krisztián is heading VELUX CEE region in their strategic transformation towards carbon neutrality.

The VELUX | WWF partnership

In September 2020, WWF International and the VELUX Group launched one of the most ambitious corporate actions for climate and nature actions, committing the global manufacturer of roof windows to take responsibility for its past and future carbon emissions to become Lifetime Carbon Neutral. By 2030, VELUX will become a carbon neutral company.It will have halved the carbon emissions across its value chain and followed SBTI’s most ambitious 1.5C reduction pathway. At the same time, VELUX will capture the company’s historical carbon footprint (scope 1 and 2), emitted since it was founded in 1941, in five forest conservation projects developed and run by WWF. In this 21-year-long partnership, WWF and VELUX Group will drive conservation results based on our shared interest in protecting and restoring forests globally. To be inspired, read more about the WWF and VELUX partnership here: Velux | WWF (

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