Sustainable Food Choices: Good for You, Good for the Planet

Tesco in Central Europe and WWF-CEE have joined forces to reduce ecological footprint through affordable and healthy food choices. Our long-term goal is supporting a shift to sustainable everyday shopping choices in the Czech Republic, Hungary and Slovakia.

Our food system relies on nature, but nature is in trouble

The way we produce, distribute and consume food is a significant part of our ecological footprint. Food is becoming the biggest source of greenhouse gas emissions. 40% of all food produced is wasted1. The food which never gets eaten is responsible for 10% of the global emissions of greenhouse gases, and food production is one of the biggest contributors to the loss of biodiversity and habitats1. An estimated 61.5% of natural habitats in Central and Eastern Europe (CEE) are affected by agricultural production2.

А shared desire to reduce the impact of food on the planet

Tesco and WWF team up to raise awareness of sustainable eating habits to improve health and mitigate the environmental impact of our food. We share a desire to support a shift towards more sustainable consumption and production. Food is central to our health and the health of the planet. Our partnership will help drive demand for sustainable choices all the way from farm to fork by raising awareness and encouraging change.

How do we plan to achieve this

The Tesco-WWF Partnership in the Central European region will focus on three key areas:

  • Raising awareness amongst Tesco colleagues of the role they can play to reduce the impact of corporate operations on the environment and nature;
  • Stimulating customer interest in, and raising awareness of sustainable food choices that they can make every day; 
  • Working together with suppliers and partners to raise awareness of best practice sustainable production and ensure affordable choices for shoppers.

More details on the partnership can be found at:

Source of information:

  1. Driven to Waste: Global Food Loss on Farms
  2. State of Nature in the EU 2013-2018 Report Driven to Waste: Global Food Loss on Farms  



What we are eating is making a difference

What we are eating is making a difference

© Jeremiah Armstrong / WWF Canada

Nature's abundance

Nature's abundance

© Martin Harvey / WWF

Tesco WWF Partnership Campaign

Tesco WWF Partnership Campaign