Ahead of World Wildlife Day (3 March 2023), WWF is calling on more of the world’s best-known companies, NGOs and sports teams, to rally against a #WorldWithoutNature.
Now in its third year since launching in 2021, WWF’s #WorldWithoutNature campaign will once again encourage brands, sports teams, governments, artists and organisations to imagine a ‘world without nature’, by asking them to remove images of nature from their branding for a day.
This year’s #WorldWithoutNature comes after WWF last year published its latest Living Planet Report, which revealed a staggering 69% decline of global wildlife populations in less than fifty years - a figure which it says poses social and economic risks.
Already, many of the world’s most popular brands are set to once again take part in this year’s #WorldWithoutNature campaign, including Gorilla Glue and Duolingo. Sports teams across the globe have also pledged their support for #WorldWithoutNature. Following on from #GreenFootballWeekend in the UK, Premier League football teams Aston Villa, Wolves, West Brom, Huddersfield Town & Hull City will also be showing their support by removing nature from their iconic logos.
Yves Calmette, Senior Director for Brand & Network Communications said: “We’re calling on more of world’s best-loved brands to rally against a #WorldWithoutNature. It’s a win-win for people and planet if we can reverse nature loss by 2030. But right now, we need more governments and businesses to wake up to this fact. That’s why we’re aiming to team up once again with more of the world’s best-loved brands, by asking them to remove nature from their logos, so that together, we can highlight how desolate a world without nature could be.”
General Manager of Commercial Growth, Russell Jones: “As a football club, Wolves is delighted to once again team up with WWF as part of this year's #WorldWithoutNature, where we'll be removing the wolf from our iconic crest as a show of solidarity for a crucial cause. We hope that more like-minded brands can stand alongside us and WWF to raise awareness for what might become a sad reality in the future – a world without animals and nature."
WWF recently welcomed the adoption of the Kunming-Montreal Agreement at COP15, committing the world to halting and reversing biodiversity loss by 2030 – a global goal hailed as the equivalent to climate’s 1.5C. By joining forces with some of the world’s biggest brands, WWF is now urging countries and businesses to deliver on the Agreement.
WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.
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Brands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.
#WorldWithoutNature brings together all those who care about the climate and biodiversity crises, and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s, and our own, health.
For more information about #WorldWithoutNature visit WorldWithoutNature.com
About World Wildlife Day
World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year, the theme is “Partnerships for Wildlife Conservation”. It will allow us to celebrate all conservation efforts, from intergovernmental to local scale, with an additional focus on marine and oceans, as well as businesses and finance.
WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF_media.